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How to formulate an end of year letter
Briefe zum Jahresende - mehr als ein kurzer Gruß

Why do more and more companies decide to write end of year letters? The increasing trend towards electronic correspondence means that the written letter is becoming something of a rarity. This has a few exceptions, for example formal announcements and legal documents. As the end of year letter provides a chairperson or MD (Managing Director) the chance to congratulate his staff or partners and to review the year's successes, a letter signals that he or she considers this important - not expendable - enough information to be sent out on paper.

The contents

Typically, an end of year letter will contain the following:

  • a review of the company's performance,
  • a summary of main projects that were carried out,
  • an overview of the success of those projects including specific data or visuals,
  • praise and thanks for good work,
  • a look to the future.

Starting out

Opening phrases set the tone of your letter. If you are writing an external letter for clients, partners and staff, your tone will probably be more formal:

  • 2010 has been an outstanding year for NetTEch GmbH. During the past year, we have grown considerably both in terms of global staff, subsidiaries and in product range.

On the other hand, internal letters will have a more personal touch and use the ''I''-form:

  • I cannot believe how quickly the year 2010 has gone by. As the MD of NetTech, it has been a privilege to work with such a talented and dedicated team.

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sample end of year letter to a customer (Key Account)
sample end of year letter to a cooperation partner

Erstellt am: 04.02.2008 13:36, Letzte Änderung: 13.12.2017 15:19

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