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Announcing new technology
Eine neue Technologie ankündigen

Another new software update? A new kind of receipt printer? Whatever your news, we show you how best you could announce it to business partners both in- and out-of-house.

Getting past nay-sayers

There comes a time in every business when change is vital. However, we tend to be resistant to change, so we need to find ways of making information more palatable to those who don't like taking risks. (A naysayer is a person who refuses or votes against new things). In the end, you want those receiving the information to appreciate why it is necessary to change the status quo and to look forward to changes in technology, not dread them.

Motivational writing: why?

There are four stages in the introduction of any new technology, starting with fear and ending in complete acceptance. So the aim in introducing a new technology is to jump to stage three, usually via education and coaching, turning fear and mistrust into pride and enjoyment as quickly as possible. It's important to do this well before the technology is seen as mundane or even verging on the obsolete (stage four).

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Announcing the new