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daily vocabmail
27.07.2016

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to be in a bind

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d i c t i o n a r y

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Business Writing
So gestalten Sie einen Business-Plan

Your product description

Try to put yourself in the shoes of your average customer. How would you describe your product to them? Without using too much technical jargon, sum up its benefits. This part should more resemble a detailed advertising pitch than a manual. If your product is patented or copyrighted, this can be mentioned here.

Financial requirements

A business plan should of course include an investment strategy - who you intend to approach for funding and how the money will be distributed once it is secured. This is affected by whether you are a startup company or an existing firm. A plan should typically cover a five-year period, and should include the type of funding (eg capital invested, loans) and how you intend to service your debt to creditors.

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