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A crowdfunding appeal
Ein Spendenaufruf

What works and what doesn´t if you are in charge of producing a crowdfunding appeal? Here we walk you through the steps involved and show you what works (and what doesn´t) so that you get where you want to be.

MEV Verlag GmbH, Germany

Did you know...?
Only about 40% of appeals reach their goals; those asking for the smallest amounts and offering clear rewards are most successful, although Pebble, Kickstarter?s most successful appeal to date, raised over US$10 million from backers contributing over US$100 each.

Internet tip!
To help you make a decision on which site to go with, Inc magazine has a useful flowchart at: Inc magazine.

The basics

As we have already seen, in order to crowdfund successfully you need to choose your platform very carefully. Investing time and effort in drawing up the best possible campaign will not have the results you want or need if you place it on the wrong site, so, first, be sure of where you want your appeal to appear. Remember that all sites charge a fee and this varies considerably from site to site. Conditions also apply, so some sites will only let you keep the money and only charge if you reach your goal (an "all or nothing" philosophy), others will let you keep whatever amount you raise but charge you a percentage of it, some have a fixed fee only, others a percentage only, still others apply both.

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