Organisation

(2 Bewertungen) Artikel jetzt bewerten

Crowdfunding: let´s do it!
Crowdfunding: Lasst uns investieren!

Project Photos GmbH & Co. KG

The decision to crowdfund a project is not arrived at lightly: there are many options to consider and it can be difficult to please everyone or to be sure you are making the right decision.

The scenario

Martha and Samantha are trying to start up a small business producing a new mobile phone accessory, the "xpedite" that they have invented. They already have some backers who are interested in investing in their new company but need more money in order to rent premises and to fund the company for the first two to three months before turnover kicks in.

Exploring the options

• Sam: Hey Martha, I´ve been through the figures again and we just can´t do this without more ready cash. If we´re going to rent that warehouse we saw yesterday we need 3 months´ rent down and we will need to get the equipment in, some basic furniture and some people, too.
• Martha: Well, we don´t really need much furniture; it´s not as though we need swish offices for clients...
• Sam: No, I know that. And you know that´s not what I mean.
• M: I know. You´re right, I´m just being facetious. I don´t want to think about the money part, really, it´s so confusing.
• S: Yes, yes, you´re the ideas person, that´s fine. And you´re great at explaining the xpedite to everyone, showing them its benefits, but we need to get some cash together, too.
• M: OK, so you´re good at organising things, you do it.
• S: I can´t do it without you. I´m not prepared to be the one making all the decisions and then if it fails it´s all my fault. No way. You have to be part of this, too.
• M: OK, so you´re good at organising things, you do it.
• S: I can´t do it without you. I´m not prepared to be the one making all the decisions and then if it fails it´s all my fault. No way. You have to be part of this, too.
• M: So, what do you want me to do?
• S: Well, we need money, we don´t have enough to start things up with, yet. What we do have is a great idea that can work, it can be huge. The CEO of that design agency we saw yesterday thinks enough of it to want to be part of it. After all, she said she´ll donate the artwork for a share of sales.
• M: Yes, but how much? She´ll want 50% or something...
• S: No, don´t worry, I talked to her this morning and she´s ready to deal with us on a handshake basis and an agreement for 10% of profits for the first 18 months. I think that´s OK, really, don´t you?
• M: Hmmm. I guess so. After all, 10% of nothing is nothing...
• S: Anyway, let´s get on with the rest of it. We need to find money. Cash. And fast. I think we need to crowdfund.
• M: Oh no, not that again...
• S: Look, there´s no stigma to it, you know.
• M: That´s not what I meant. It´s just... asking people for money, ugh...
• S: I´ve looked into the options and I think we should draw up a campaign on either Kickstarter or Indiegogo.
• M: Nah, I don´t like what I´ve heard about them. I read something recently about another option, a sort of do-it-yourself crowdfunding thing, let me see if I can find that article, I think I bookmarked it...
• S: Ok, let´s take a break, I´ve got to meet the estate agent, so I´ll see you back here in a couple of hours, OK?

Seite: «12»