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Entertaining in the business world
Bewirtung in der Geschäftswelt

Entertaining in the business world, Quelle: FotoliaFotolia
So often it's not what you know, it's who you know ... entertaining your business colleagues helps to strengthen relationships, making 'who you know' mean even more.

Why entertain in business?

As we noted above, so much in life is about who you know rather than what you know. This means that maintaining good relationships with your business partners is really crucial for the long term success of your business. Companies should really look at business entertaining as investment in their clients, not as a perk. Building a more personal relationship is important in many cultures and certainly does not hurt in any way, although of course you have to ensure that all entertaining is above board and cannot be seen as an attempt at bribery. This is especially important in cultures which are highly rated on the Corruption Perceptions Index from Transparency International.

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