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Knigge International

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Intercultural etiquette
Etikette im interkulturellen Umfeld

Intercultural etiquette, Quelle: FotoliaFotolia
Your business skills may be up to scratch but what about your intercultural etiquette? Offence may be more easily committed in some cultures than others, so read our tips and err on the side of caution!


This month our mind map considers culture and etiquette. Find it at: mindmap

What does it mean?

Intercultural differences can be very subtle, sometimes barely discernible, but they can affect the entire tone of your business relationship: today's globalisation means understanding differences is crucial to ensuring successful business relationships around the world.

  • Culture is the set of assumptions, traditions, and values a community develops over time. Thus, members of a culture other than yours may interpret your behaviour in ways that haven't occurred to you, because of their community's own assumptions. (Source: Forbes / Entrepreneurs)
  • Etiquette ... is about providing basic social comfort and creating an environment where others feel comfortable and secure, this is possible through better communication. (Source: Passport to Trade 2.0)

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