Knigge International

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Business international: India
Business international: Indien

Negotiating

There is a saying in India: "It takes two hands to clap." This is especially true of cross-cultural negotiations, so be prepared to take it slowly and try to see the other side's point of view. Setting deadlines and hurrying things along will be viewed with displeasure by most Indians; be prepared for negotiations to take longer than you had ever thought possible - remember, in the end they can be very rewarding.

Business lunch

Food and drink are very important in a country in which over a quarter of the population still live below the poverty line (defined by the government as 0.40 USD per day) and the average annual income is under 1000 USD. Lavish offerings are common in India, but your guests will not expect such excesses in Europe; a selection of beverages and snacks rather than just one offering would be appreciated. If you invite your guests out for a meal, be prepared to encourage them to order whatever they would like (remember: Indian etiquette means refusing the first two, three or even four offers before accepting is considered polite). Prepare for entertaining by working out how to explain what the dishes are / what they contain, as many Indians are strict vegetarians; even if they do eat meat many will not touch anything containing beef or beef products (Hindus) or, alternatively, pork or pork products (Muslims).

The best advice you can follow is to ask your Indian business partners about Indian culture and for tips on how best to do business with Indians - they will surely be happy to help you out!

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