Knigge International

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Country-specific tips
Landesspezifische Hinweise

South America

Most of South America is Spanish-speaking, but this is where many of the similarities to a European country end, as each country has its own customs and traditions, for example in Chile:

• Messages are often not responded to promptly, it is common to wait until there is something specific to say.
• January and February are holiday months, so it is best not to schedule business meetings at this time.
• Business attire is usually formal and very conservative.

Asia and Australia / New Zealand

This vast region includes many countries each with their own cultures and - generally - languages. Australia and New Zealand mainly use English and this is also the language most widely used in India and Singapore. All the other countries in the region will also use English for international business, but it may be easier to be understood in some than others! Apart from possible language barriers, factors to consider include the fact that across much of Asia, bribery and corruption are more widespread and relationships are key: knowing the right person will get things done. Each country deserves an in-depth view of its own, but here are a few highlights, starting with China:

• 'Mianzi' is extremely important in China and across most of South East Asia. It means 'face' and lack of face or respect will have serious consequences: this is part of the reason why many Asians do not like to say a direct 'no'.
• Traditions used to be very important, but the rise of capitalism in China has made money in many ways a more important social signifier than age or tradition.
• Leadership is important: position is respected and knowing your place in the hierarchy is crucial.

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